Raising Awareness About Drug Use

In order to gain support for a policy or strategy, or to encourage healthy choices, a company might invest in an education/awareness raising program. The aims might be to:

  • Educate about the risks of alcohol and drug use, especially in the context of the workplace
  • Support healthy choices and behaviour
  • Provide a rationale for and build support for a workplace policy and procedures
  • Challenge perceptions of risk and norms – e.g. if employees think alcohol use is a normal part of day to day work, they may be more inclined to drink more. Many young people think their peers are drinking more than they really are and their personal drinking choices are influenced by these perceptions
  • Illustrate how other people’s drug use has relevance for the whole workforce
  • Inform the workforce how to get further advice and help